Amplify an existing post

Repost, retweet, quote, upvote, or react to a post from every profile.

Amplify an existing post

Repost, retweet, quote, upvote, or react to something already published, from a content row. Put the URL in the row's Amplify column and set Message Text only when you add your own words:

blowhorn post --platform linkedin --profile marcus --dry-run
blowhorn post --platform linkedin --profile marcus

On X and Reddit, --amplify with a URL overrides the row's Amplify column for the whole run. You still need the rows: the flag retargets them, it does not replace them. On GitHub the flag needs no row at all (Amplify an issue or pull request on GitHub).

What Blowhorn refuses to amplify twice

On LinkedIn and X, a profile never amplifies its own post: when the Amplify URL names the acting profile's own author, that profile is left out of the run. The guard reads the author against the profile's handle, so a LinkedIn or X amplify row whose profile has no handle stays pending with a warning naming the missing handle, instead of running blind.

Both halves of a LinkedIn amplify are guarded before anything is clicked: a post that already carries the reaction is left alone, and a post the profile already reposted is recorded as done with the amplify URL as its link. Re-running a row that already went out is safe. A Bluesky repost carries no such guard: once the row is done, leave it done.

When the store cannot be updated

The Date Promoted write happens after the amplify went out, so losing it does not undo anything: it hides it. The row stays pending and the next run acts again, which the LinkedIn guards above make a no-op rather than a duplicate. The write is retried on transient failures; when it still fails, one loud !!! line names the row, the profile, and exactly what went out publicly, the row counts as failed, and the rest of that profile's queue is not attempted. Re-run once the store is reachable.

Comments are a different column

Replying uses Comment on, never Amplify (Reply to a post). A Reddit row whose Comment on is a Reddit post or comment URL and whose Message Text is set comments, even when it also carries a thread URL in Destination or Amplify. With a malformed Comment on or no Message Text, the row upvotes or posts instead.

Related

• Amplify an issue or pull request on GitHub - the GitHub reaction set, scopes, and previews.
• Reply to a post - the Comment on column.
• Post content - running blowhorn post in general.
• Why a public action is never repeated - the rule behind the guards.