Tip From Boot Camp
Start every new troop on approval
Turn on approval for a new troop's first runs. You see each post before it goes out, catch the targeting and wording mistakes while they are still free, then let it run on its own.
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Resources
Tips and intelligence
Every tip and every dated intelligence piece in one place - tips first, in the order the desktop app teaches them, then the Product intelligence series, newest first. Each piece carries its column.
Tip From Boot Camp
Space the queue, not the burst
If a troop's posts all land inside a few minutes, widen the spacing before you touch anything else. Bursts are the pattern platforms notice, and spacing is the one setting that fixes the shape of a whole run.
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Tip From Boot Camp
Post at your audience's hour, not yours
Write whenever you think clearly; post when your readers are actually scrolling. Scheduling exists to separate those two moments, and a one-hour shift in posting time is the cheapest experiment in this whole series.
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Tip From Boot Camp
Read the failure before you retry
Every failed post carries its reason, and the reason names the fix. Retrying without reading it repeats the same failure at the same target, and teaches the platform you are not paying attention.
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Tip From the Field
A platform limit is information, not an error
When a platform slows or refuses your posts, it is telling you the current price of attention. The right response is a smaller, slower run - never a faster retry.
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Tip From the Desk of the General
Review the week, not the post
Single posts are noise. A five-minute weekly review of your activities - success rate, posting times, failure reasons - is where the signal lives, and it is the habit behind every account that keeps improving.
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Article From the Desk of the General
The open web is closing. Show up where your audience is.
AI answers now reuse Reddit's posts without sending the click, and Reddit is answering with logins and its app. Here is what that shift means for anyone who builds an audience in public, and how to keep showing up in your own voice.
Article From Boot Camp
Your release, drafted by your assistant, fired by you
Your changelog already says what shipped. Here is how to have an assistant turn it into release posts for the networks your buyers read, queue them for a good hour, and still keep the decision to send in your own hands.
Article From the Desk of the General
Why your assistant rehearses first
Every write through the Blowhorn MCP server is a dry run until you confirm. What a rehearsal shows, what to check before you say go, why an agent can never approve its own content, and what approval mode and secrets handling add.
Article From the Field
Ship release notes everywhere your contributors read
A tagged release deserves notes written for each place your contributors read: Hacker News, GitHub, Reddit, Slack and Bluesky. Why channel-native wording beats pasting one post everywhere, and how to preview each before it goes out.
Article From the Field
Let an agent rally the first hour without approving itself
Plan the first hour of a company post with your teammates' contributed profiles, let an agent queue the work, and keep a person in charge of approval. Why an agent can never approve its own content, and why that is the point.
Article From Boot Camp
Five minutes from ~/.local/bin/blowhorn-mcp to your first dry run
Open Blowhorn once, add one command to your assistant, check it connected, read something, then rehearse your first write as a dry run and confirm it. Short, exact steps for Claude Code, Cursor, VS Code or Claude Desktop.
Article From the Desk of the General
Agents across client brands, with a kill switch in your hand
If you run several brands, an assistant can save hours, and a mistake lands on someone else's name. One profile per client brand, risk limits per profile, a dry run per brand, and a way to pause everything with a reason.
Article From the Field
Won or lost in the first hour
Feeds are widely believed to show a new post to a few people first and widen its reach only if they respond. Here is what that early test looks like, what each platform has and hasn't said about it, and how to schedule so the first hour has readers in it.
Article From the Field
When a platform changes the rules
Posting limits shrink, formats change, and yesterday's healthy schedule starts failing. Here is how rule changes show up in your activity, how Blowhorn responds, and the three moves to make on your side.
Article From Boot Camp
The scheduling craft: spacing, timing and queues
Platforms do not judge your posts one at a time; they judge the shape of your activity. Spacing, timing and queue discipline are how a busy schedule still reads as one person posting at a human pace.
Article From the Field
Reading your results: what a post's numbers tell you
A posted checkmark is the start of the information, not the end. Here is how to read the numbers on a finished activity, spot the three patterns that matter, and change one thing at a time.